Progressing the Travel Booking Experience by Going Back to the Basics ...Middle East

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Progressing the Travel Booking Experience by Going Back to the Basics
Back when a real-life travel agent was involved, trip planning had a personal, human touch. These seasoned experts tailored recommendations based on your specific needs as opposed to the masses. However, with the rise of social media and online booking platforms in recent decades, the process of travel planning has become fragmented and largely impersonal. Even as companies recognize the gaps in booking that extend beyond mere transactions, I’ve noticed there are still many moments where that personal, human element can be intentionally integrated to enhance a traveler’s entire experience.

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