Polling is driving us mad, but the alternative would be much worse ...Middle East

Quartz - Economy
Polling is driving us mad, but the alternative would be much worse
The experience of American elections has arguably become more stressful thanks to the proliferation of polls. If the only count that matters are the votes on election day, why do we spend so much time trying to figure it out ahead of time?The answer is because democracy matters (at least for now.) The importance of polls reflects the weight that America, home to the world’s most expensive election campaigns, puts on it voters, and media’s efforts to help the public keep up. Opinion research is a powerful tool, like a chainsaw or an Excel spreadsheet—efficient in the right hands, but destructive when not used with care.Where polling goes wrong is where most things go wrong: When we expect mor

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