How Internet Nepo-Friends Have Cultivated Their Own Online Stardom ...Middle East

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How Internet Nepo-Friends Have Cultivated Their Own Online Stardom
There are plenty of ways to become famous online—from capitalizing off a segment on Dr. Phil to uploading makeup tutorials on YouTube to having enough TikTok dance videos go viral. But in many instances, achieving internet fame—and keeping it—is also about who you know. The latest viral figure suddenly getting multi-million dollar brand deals may just be a nepotism friend, or the best friend of someone who is already famous. The nepo-friend isn’t new (although their perks have changed over time), nor is the discourse on the way nepotism functions in Hollywood and other creative industries. Last fall, a New York Magazine cover story on nepo-babies prompted an online discourse analy

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