From Riyadh to Milan: Saudi designers ready to take fashion world by storm ...Middle East

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After a successful stop at July’s Paris Haute Couture Week, Saudi 100 Brands landed in Milan. Last week, the government-backed designer incubation program brought 40 Saudi fashion labels to Milan Fashion Week for a second year to present their latest collections in collaboration with White Milano, a leading womenswear trade show. At the Padiglione Visconti, a 1,000-square-meter multi-purpose space in the Tortona fashion district, each designer had a dedicated pop-up from September 22 to 25. Among the participants was Ashwaq Almarshad, the first Saudi designer brand to be stocked in Harvey Nichols Riyadh’s haute couture department; Uscita, the nation’s first gender-fluid label; and Agmarat, a

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From Riyadh to Milan: Saudi designers ready to take fashion world by storm ...Middle East

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