EXCLUSIVE: Rahul Mishra and Indian Retail Giant Reliance Detail Strategy for Joint Venture Brand ...Middle East

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PARIS — Almost a decade after his first show at Paris Fashion Week, Rahul Mishra is back in the French capital to launch his new ready-to-wear brand backed by Reliance, the industrial giant that is riding a boom in India’s economy to stoke the growth of domestic and international luxury brands. Mishra has focused on custom creations since 2020, when he became the first Indian designer to become a guest member of the Paris Couture Week calendar. Last year he signed a joint venture with Reliance that gave India’s largest company a 60 percent stake in his label. Now they are ready to bring his new ready-to-wear brand, AFEW Rahul Mishra, to a global stage with a presentation on Wednesday

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Last updated : 26 September 2023 clock 08:32 AM

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EXCLUSIVE: Rahul Mishra and Indian Retail Giant Reliance Detail Strategy for Joint Venture Brand ...Middle East

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