English Premier League betting market continuing to boom — Retail Technology Innovation Hub ...Middle East

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English Premier League betting market continuing to boom — Retail Technology Innovation Hub
When it comes to sports betting markets globally, very few can compete with the international appeal of the English Premier League. As the most watched soccer league on the planet, the influx of finance and investment in the Premier League makes it huge business the world over and the associated betting markets are highly influential in growing the global profile of the league. This has transcended beyond the action on the pitch itself, with retail outlets continually seeking new ways to involve the English Premier League into their products, with the telecommunications companies such as BT and Sky building much of their UK output and productivity around the ability to offer Premier Leagu

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