Can TikTok conquer the American shopper? ...Middle East

Quartz - Economy
Can TikTok conquer the American shopper?
TikTok really wants me to buy a hairbrush. This past week, one popular influencer repeatedly tried to sell me what she called “the viral TikTok brush” as part of a paid advertising campaign. I also noticed smaller creators hawking it with a label explaining that they’d be paid a commission on any sales as part of a…Read more...

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