Networks Net Billions In NFL Ads As Sports Remains Bright Spot ...Middle East

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Networks Net Billions In NFL Ads As Sports Remains Bright Spot
The NFL’s media partners — ESPN, CBS, NBC, Fox, Amazon Prime Video, and YouTube — pay over $12 billion annually for live game rights.  But they get their money’s worth, reaping an estimated $5 billion to $6 billion annually from advertising in and around NFL games, and 2023 is no different.  The Walt Disney Co. is poised to reap an estimated $585 million advertising windfall from ESPN’s 2023 NFL coverage. The company anticipates a 17% increase in ad sales for “Monday Night Football” and the “ManningCast,” sources told Front Office Sports. Disney declined to comment on numbers. But MNF ad sales across ABC, ESPN, and ESPN2 last season (including a Wild Card Playoff telecast) hit an estimated

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