Gen Z’s luxury revolution: Adapt now or fade away ...Middle East

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Gen Z’s luxury revolution: Adapt now or fade away
The general consensus in the luxury industry is that client experience should be reinvented, as brands cannot continue providing the experience they do today if they want to maintain their position as leaders. We are living in an era of accelerating change. Gen Z, already responsible for 20 percent of all luxury sales globally, will be the number one client group for luxury brands by 2030. And yet, I am often asked, “why do we have to adapt to them, they are not our clients.” My answer: to survive.  Any brand whose customer base isn’t made up of at least 20 percent Gen Z in Western countries, or 35 percent in China, risks extinction.  But the reality for most brands is that they aren’t capab

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