Rs 80,000 crore riding on cricket: Will broadcasters get their money’s worth? – Exchange4media ...Middle East

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Rs 80,000 crore riding on cricket: Will broadcasters get their money’s worth? – Exchange4media
Cricket viewing has been setting new records with every tournament, and broadcasters are going all in to tap this euphoria. The value of media rights and the money at stake are testimony to the extent that the broadcasters are ready to go to be associated with the sport (read IPL, BCCI and ICC). Over Rs 80,000 crore is at stake for tournaments scheduled over the next five years. The latest auction of BCCI media rights just proved that the sky is not the limit for broadcasters, with Viacom18 bagging the cricket body’s TV and digital media rights for bilateral India matches for Rs 5963 crore for the broadcast of 88 matches.

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