Nielsen Won’t Use Amazon ‘Thursday Night Football’ Viewership Data (At Least For Now) ...Middle East

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Nielsen Won’t Use Amazon ‘Thursday Night Football’ Viewership Data (At Least For Now)
Nielsen is putting a new media yardstick out of arm’s reach, for the time being. Nielsen backed off a plan to incorporate first-party data from Amazon in its study of the audience for the company’s streamcast of “Thursday Night Football.” a move that was opposed by TV networks, putting to rest — at least for […]

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