Google to require campaign ads to disclose AI use ...Middle East

The Hill - Technology
Google to require campaign ads to disclose AI use
source : The Hill ( Middle East ) () 50
Google will require verified election advertisers to disclose when their ads have been digitally altered, including through the use of artificial intelligence (AI), the company said Wednesday.  The update to Google’s policy will go into effect in November, one year before the 2024 presidential election. The new rules come as the use of AI in campaign content has become more prevalent, especially in the Republican presidential primary.  “Given the growing prevalence of tools that produce synthetic content, we’re expanding our policies a step further to require advertisers to disclose when their election ads include material that’s been digitally altered or generated," a Google spokes

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