Reliance Retail acquires majority stake in Alia Bhatt’s clothing brand Ed-a-Mamma – ET Retail ...Middle East

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Reliance Retail Ventures Ltd. (RRVL) has signed a joint venture with Alia Bhatt‘s clothing brand of kids and maternity wear, Ed-a-Mamma for a 51% majority stake. ET was the first to report on July 17 on the possible acquisition. Launched in 2020, Bhatt has extended the kids brand into teenage and maternity wear segments as well. “With sustainability as its core proposition the brand has garnered acclaim for its meticulous attention to detail, using ethically sourced materials and eco-conscious production processes. This aligns seamlessly with Reliance Brands’ vision of fostering a more responsible

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