Warner Music and Elliot Grainge’s 10K Projects Strike Joint Venture ...Middle East

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Warner Music and Elliot Grainge’s 10K Projects Strike Joint Venture
Warner Music Group and Elliot Grainge’s 10K Projects announced a new joint venture today (Sept. 5). As part of the deal, 10K will become a standalone label under the WMG umbrella, joining the likes of Atlantic Records and Warner Records among WMG’s collection of record labels. Grainge, the son of Universal Music Group chairman/CEO Lucian Grainge, initially launched 10K Projects in 2016 under Universal’s Capitol Music Group umbrella, with many of its projects distributed through Virgin Music. The label found success with artists like XXXTentacion, Trippie Redd, iann dior, Internet Money, controversial artist 6ix9ine and

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