The BS Behind the USDA’s New ‘Climate-Friendly Beef’ Label ...Middle East

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The BS Behind the USDA’s New ‘Climate-Friendly Beef’ Label
source : The New Republic ( Middle East ) () 22
Amid ever-more-frequent climate-related disasters, Americans are becoming increasingly conscious of climate change—and are slowly making the connection between the food they eat and greenhouse gas emissions. The food system’s biggest contributor of greenhouse gasses are cows, which create methane through their belches and manure. Most proposals for reducing the climate impact of our diets call for a drastic reduction in beef consumption in high-consuming countries like the United States. The beef industry has recognized this threat—but also sees a marketing opportunity for greenwashing its products, funding research and public messaging designed to assuage shoppers’ climate concerns. Over th

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