Big Brother ‘plans ITV1 launch night’ in format shake-up ...Middle East

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Big Brother ‘plans ITV1 launch night’ in format shake-up
source : Radio Times ( Middle East ) () 20
While we all know that Big Brother is returning later this year for a brand new series on ITV2, it has now been reported that the reboot will be getting an even more mainstream platform for its launch show. The Sun has reported that the series will kick off with a launch show airing on the main ITV channel, with an insider telling the publication that the broadcaster wants to “make sure the comeback landed with a bang so they will kick things off by giving it the most high-profile spot possible”. The insider continued: “They’re hoping that a sensational start will hook the maximum number of viewers on the main channel, then bri

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