He’s ‘just Ken’ but will the ‘Barbie’ movie change his popularity? ...Middle East

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He’s ‘just Ken’ but will the ‘Barbie’ movie change his popularity?
source : Sentinel-Tribune ( Middle East ) () 18
NEW YORK (AP) — On and off the big screen, it’s Barbie’s world and Ken is just living in it. As reflected in Greta Gerwig’s blockbuster movie that tackles the legacy Mattel’s famous doll, Barbie has always been more popular than Ken. For every Ken doll sold today, there’s generally eight to 10 Barbies sold, according to Jim Silver, a toy industry expert and CEO of review site of TTPM. It’s unclear if Warner Bros’ “Barbie,” which was also co-produced by Mattel, will increase Ken production and sales. But Silver noted that the movie “gave Ken more attention than Ken has received” in decades. Ken was first introduced back in 1961, two years after Barbie hit store shelves. But he hasn’t had near

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