Will Prada’s refillable, tech-driven premium beauty line succeed in China? ...Middle East

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Will Prada’s refillable, tech-driven premium beauty line succeed in China?
Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. What Happened: Prada’s latest big reveal — Prada Beauty – comprises monogrammed lipsticks, eyeshadow quads, lip balm, AI-derived shades of foundation, ‘Augmented Skin’ cream, serum, and cleanser, and 10 brushes and tools. The Italian house today launched its makeup and skincare line, which was made available via Prada’s official website and dedicated beauty website, as well as selected retailers, such as Selfridges and Harrods. Notably, most of Prada’s skincare and makeup products are refillable. The premium label is also launching a virtual makeup try-on service and a skin diagnosis devic

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