Gen Z sees neurodiversity as a powerful asset for entrepreneurs — but not if you’re a woman ...Middle East

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Gen Z sees neurodiversity as a powerful asset for entrepreneurs — but not if you’re a woman
When it comes to understanding an audience, companies often categorize people by age or generation as an initial demographic. But what happens when the next generation vastly differs from the one before it?  Generation Z, in tune with themselves and the world around them, has already redefined the notion of "work." To better comprehend their entrepreneurial spirit and their unique approach to learning, we commissioned a study of 18- to 25-year-olds that shed light on an intriguing aspect: neurodiversity.  This generation tends to identify more than any other as a neurodiverse, with over half acknowledging themselves as “definitely” or “somewhat” neurodiverse. Harvard Medical defi

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