NBCUniversal Wraps Protracted Upfront Ad Sales Process, Matching 2022’s Record Level; Sports, Peacock And Tentpole Events Help Offset Linear Viewing Decline ...Middle East

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NBCUniversal has wrapped up one of the most unusual upfront ad seasons in history, managing to secure cash commitments roughly in line with last year’s record haul. The upfront has been a complex undertaking for all major media players, dragging on through June and most of July. The WGA strike, which began May 1 and […]

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NBCUniversal Wraps Protracted Upfront Ad Sales Process, Matching 2022’s Record Level; Sports, Peacock And Tentpole Events Help Offset Linear Viewing Decline ...Middle East

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