Why automation (or any tech) is difficult to sell to hospitality sector ...Middle East

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Why automation (or any tech) is difficult to sell to hospitality sector
Automation can make a significant difference to businesses in the travel and hospitality sector. After all, this is a sector with a high volume of manual processes, ripe for transformation through automation. So why might you be struggling to sell automation to travel and hospitality businesses if you’re a tech seller?

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