Gannett sues Google over alleged antitrust practices in advertising ...Middle East

The Hill - Technology
Gannett sues Google over alleged antitrust practices in advertising
source : The Hill ( Middle East ) () 29
The largest newspaper publisher by total circulation in the country has sued Google over allegations that the company is violating antitrust law in controlling tools used to buy and sell ads.  Gannett filed the lawsuit on Tuesday against Google and its parent company, Alphabet, arguing that it controls how publishers sell their ad slots and is forcing them to sell increasingly more ad space to Google at lower prices, leading to less revenue for the publishers and the company’s rivals in advertising technology.  Gannett CEO Mike Reed explained the reasoning for the lawsuit in an op-ed in USA Today, saying news publishers’ advertising revenue has significantly declined as Google owns

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