Trucking company using video game billboards to recruit drivers ...Middle East

The Hill - Technology
Trucking company using video game billboards to recruit drivers
source : The Hill ( Middle East ) () 42
Transportation and logistics company Schneider National is going to new frontiers to find its next generation of truckers. The company announced last week that it is partnering with video game “American Truck Simulator” to recruit drivers with virtual billboards. “American Truck Simulator,” developed by Czech firm SCS Software, gives players a chance to head their own independent logistics firms. The first-person perspective puts the player in the virtual cockpit of real 18-wheeler as they drive across the American West hauling cargo, and if they want to avoid fines, obey traffic laws. Advanced simulation monitors everything from brake bias to transmission changes, and the most

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