Syria’s commercials: Technical creativity not enough for consumers ...Syria

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Syria’s commercials: Technical creativity not enough for consumers
Enab Baladi – Hussam al-Mahmoud Over the past years, Syrian commercials have taken on a different pattern and style than they used to be, affected by the development in the method of presentation and advertising mechanism and the change of methodology and tools and its development, at least in form, if not in content, despite the clear distance from the bitter living reality of the recipient. Coffee, potato chips, milk, soft drinks, and many other commodities whose advertisements were presented to the consumer, and their display was distributed between television screens and social media, using songs, influential words, and the famous personality beloved by the audience, which comes

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