From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era ...Middle East

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From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era
Hotel group sales in the digital era have undergone permanent changes, particularly in the way relationships are built through digital means. The traditional approach of rapidly processing a high volume of leads is inefficient, with up to 90 percent of leads failing to convert. Add to that the immense pressure that sales teams today are under to produce countless generic proposals daily, resorting to impersonal emails instead of engaging with clients through meaningful conversations.

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