Data democratization: the benefits of owning your data vs. the traditional agency model ...Middle East

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Data democratization: the benefits of owning your data vs. the traditional agency model
source : hospitality net ( Middle East ) () 52
This is an exciting time for hoteliers — the age of data democratization. The technology that collects, manages, and leverages data is quickly improving. At the same time, business owners and employees are gaining a better understanding of what data is and how it can help them. In the past, hoteliers were forced to hand over the keys to their data to third parties, which limited their access to their own data and meant fewer choices when it came to which business intelligence and visualization tools they could use. If you haven’t already done so, now is the time to take ownership of your business’s valuable data.

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