Adidas to sell Yeezy shoes, donate proceeds months after Kanye West split ...Middle East

Business Standard - Economy

After months wrestling over the fate of milions of unsold Yeezy shoes, Adidas has decided to sell a portion of its remaining inventory and donate the proceeds to chartitable organizations, CEO of the German sportbrand Bjrn Gulden said on Thursday. Adidas cut ties with Ye, the rapper formerly known as Kanye West, in late October, following his antisemitic comments on social media and in interviews. As a result, the fate of 1.2 billion euros (USD 1.3 billion) worth of the unsold Yeezys, a lucrative sneaker line launched with Ye, was unknown. At Adidas' annual shareholders meeting, Gulden said the company had spent months trying to find solutions. The CEO also added that Adidas spoke to NGOs an

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Last updated : 12 May 2023 clock 04:48 AM

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Adidas to sell Yeezy shoes, donate proceeds months after Kanye West split ...Middle East

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