Big catching up to do for new players, looking beyond metros: Barista CEO ...Middle East

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Big catching up to do for new players, looking beyond metros: Barista CEO
Unfazed by the growing competition from new players as well as international chains, coffee house Barista is now looking beyond metro cities to expand its footprint and drive growth, according to its CEO Rajat Agrawal. From coffee giants Tim Hortons, Tata Starbucks, the recently opened 'Pret A Manger' to local coffee-related startups like Blue Tokai, Sleepy Owl and Rage Coffee, everyone seems to be betting big on the growing coffee culture in the traditionally tea-drinking nation. However, the Barista CEO says that there is a "large level of catch-up" that has to be done by new players as the country's second-largest integrated coffee house with a presence in over 100 cities is growing at a

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