7% Bengali films are hits post-covid, success rate satisfactory: Official ...Middle East

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7% Bengali films are hits post-covid, success rate satisfactory: Official
source : Business Standard ( Middle East ) () 59
With the improvement in covid situation, 100 Bengali films were released in theatres since January 2022 and seven of them were hits, showing a satisfactory success rate, an industry official said. Besides these seven, four-five others did decent business, said an official of the Eastern India Motion Picture Association (EIMPA), an association of various stakeholders of the Bengali film industry. "The success rate of six-seven per cent for a cinema hall release is satisfactory considering the limited market for Bengali films. We have to compete mainly with Hindi films and that has a bigger distribution chain," the EIMPA official told PTI. Five films with varied contents became hits Aparajito

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