Net users in India access news online, trust key to drive consumption: Rpt ...Middle East

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Net users in India access news online, trust key to drive consumption: Rpt
source : Business Standard ( Middle East ) () 55
More than half of internet users in India are consuming news online, and close to half of them consider trust to be the key propeller for driving news consumption, a Kantar-Google report said on Thursday. The report found that interest in news consumption is higher (63 per cent or 238 million) in rural India compared to 37 per cent of internet users in urban centres. According to the report, 52 per cent or 379 million internet users in Indian languages access news online through various news apps/websites, social media posts, message forwards, YouTube etc. "48 per cent say online is more popular in peer circles over traditional TV channels," the report said. The report estimates that there a

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