Driving Demand and Loyalty in a Permission-Based World ...Middle East

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Driving Demand and Loyalty in a Permission-Based World
Hotel marketers face a number of challenges. Consumers want a more personalized experience, with 71% saying they expect it from companies. And the benefits are there for marketers that follow through: Companies that use personalization grow 40% faster than those that don’t. However, consumers are wary of giving up too much information, with 68% concerned about the amount of data collected. In addition to satisfying customers’ need for both personalization and privacy they must also efficiently drive direct demand, quantify the value that corporate marketing provides to individual properties, and enact a first-party data strategy to find success in a cookieless world.

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