Initial IPL TV viewership gives confidence and validation of strategy, says Disney Star ...Middle East

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Initial IPL TV viewership gives confidence and validation of strategy, says Disney Star
Disney Star is continuing to sign up advertisers for the ongoing Tata IPL 2023, encouraged by the initial viewership of the T20 league on its television platform amid ''unavoidable'' competition from JioCinema which has the digital streaming rights, according to a senior company official.

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