AMC theaters rolls out ticket pricing based on seat location  ...Middle East

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AMC theaters rolls out ticket pricing based on seat location 
AMC Theaters are rolling out a new ticket pricing policy that will charge customers different rates to see the same movie based on seat location. The new initiative, the company said, will allow moviegoers to have "multiple options to meet their viewing preferences," and breaks down ticketing options into three categories: Standard Sightline, Value Sightline and Preferred Sightline. Standard Sightline, the most common in auditoriums, will be available for the traditional cost of a ticket while value sightline seats will be sold in the front row of the auditorium, as well as select ADA seats in each auditorium, at a discounted rate. Preferred Sightline seats will be available for pur

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