Centre brings new endorsement guidelines for celebs, social media influencers ...Middle East

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Centre brings new endorsement guidelines for celebs, social media influencers
With the aim to protect the rights of consumers, the Union Ministry of Consumer Affairs, Food and Public Distribution on Friday released a guideline 'Endorsements Know-hows!' for celebrities and social media influencers. The guidelines aim to ensure that individuals do not mislead their audiences when endorsing products or services and that they are in compliance with the Consumer Protection Act and any associated rules or guidelines, said the Ministry.

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