Top Twitter advertisers cut ad spends by 42 percent after Musk takeover: study  ...Middle East

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Top Twitter advertisers cut ad spends by 42 percent after Musk takeover: study 
source : The Hill ( Middle East ) () 38
Ad spending from the top 30 advertisers on Twitter fell by an estimated 42 percent after Tesla CEO Elon Musk took over the company, according to a new report from Reuters based on research from the firm Pathmatics.   Four companies in the top 30 spenders “significantly” reduced their ad buys in the wake of Musk’s takeover, decreasing spending by more than 90 percent by the end of the year, per the report. Another 14 companies halted all advertising on the platform, according to the research, among which were Coca-Cola Co., Kraft Heinz and Nestle SA. Apple Inc. and PepsiCo Inc., though, both increased spending, the research found. A watchdog report last year found that 50 of T

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