487% increase in women buyers during Year End, reveals Snapmint data ...Middle East

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487% increase in women buyers during Year End, reveals Snapmint data
source : Devdiscourse ( Middle East ) () 56
In the midst of the growing popularity, reports show that 22% of Indian women are likely planning to adopt instalment payments for their personal finances in the next 12 months. This rapid adoption can be confirmed by Snapmint that has seen about a 487% increase in women customers buying on instalments this year. Snapmint is an Indian Fintech startup that is aiming to give credit to people with thin credit, Gen Zs and Tier 2-5 city audiences. Their easy split payment model allows women to make purchases on EMI. The RBI licensed NBFC makes it possible with an easy 2-step process without the hassle of physical documentation. Women seem to buy more in the categories of fashion, beauty and kitch

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