Advertiser ought to have freedom for generic comparison with products: HC ...Middle East

Business Standard - Economy
An advertiser needs to have the freedom to make advertisements containing generic comparison with other related products to highlight its own product and mere allusions are not sufficient to make out a case of disparagement, the Delhi High Court has said. The court made the observation on a lawsuit by Zydus Wellness Products against Dabur India over commercials for 'Dabur Glucoplus-C Orange' as it refused to pass an interim order to restrain alleged unfair competition and disparagement in relation to the plaintiff's 'Glucon-D Tangy Orange'. The plaintiff alleged disparagement of its product, which was stated to be a market leader in orange glucose powder drinks, on the ground that commercial

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