Zippo targets 50% sales growth in 2023, expects strong double-digit growth ...Middle East

Business Standard - Economy
source : Business Standard ( Middle East ) () 20
Iconic windproof lighter maker Zippo Manufacturing Company is targeting nearly 50 per cent growth in sales in India for 2023 and expects to continue strong double-digit growth over the next five years, said a company official. The company gets around 60-70 per cent of sales from e-commerce channels in India and is also expanding its presence in offline channels, where it expects faster growth in 2023, said Zippo Global Marketing Associate Vice President Lucas Johnson. The company has done successful tests with very big retail partners such as Reliance and has plans to roll out lighters at more retail stores as it senses a "huge opportunity" there, he added. The company, as per its retail str

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