Gujarat polls: Cong focuses on Bharat Jodo Yatra; AAP leads on social media ...Middle East

Business Standard - Economy
source : Business Standard ( Middle East ) () 18
With less than one week left for the high octane poll battle in Gujarat to end, the ruling BJP and new player AAP have intensified their online campaigning to reach out to the voters active on social media platforms like Facebook and Twitter. At the same time, the Congress' main social media handles have focused more on promoting Rahul Gandhi's 'Bharat Jodo Yatra' than the party's campaigning for the two-phase assembly elections on December 1 and 5. Counting of votes will be taken up on December 8. An analysis of Facebook accounts and Twitter handles last week (Nov 21-27) of the three parties showed that Congress' handles were more attentive to Rahul Gandhi's 'Bharat Jodo Yatra', as 75 per c

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