BeIN Sports picks Saudi firm as MENA advertising partner ...Kuwait

The New Arab - News

Qatar-based beIN, a sports broadcaster that was banned in Saudi Arabia until last year, said on Wednesday it had chosen a Saudi firm as its exclusive advertising partner in the Middle East and North Africa in a deal that a source put at around $150 million. BeIN Sports said in a statement it had signed an agreement with Riyadh-based media representation firm SMC MC for all its channels and including coverage of the football World Cup, of which Qatar is the 2022 host. "The deal is in the region of $150 million," a source familiar with beIN told Reuters. The deal comes nearly two years after Saudi Arabia and three other Arab states announced an end to a dispute with Qat

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Last updated : 27 October 2022 clock 01:00 PM

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BeIN Sports picks Saudi firm as MENA advertising partner ...Kuwait

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