Uber unveils ads in ride-hailing app ...Middle East

The Hill - Technology
Uber unveils ads in ride-hailing app
Uber users can expect to start seeing more ads while digitally hailing rides, ordering food or even while en route to their destination. In a news release Thursday, the San Francisco, Calif.-based company announced Journey Ads, which will show app users ads from more than 40 brands such as NBCUniversal, Heineken, and United Artists. Brands and advertisers can also buy sponsored listings through its food delivery service, Uber Eats, and sponsor email campaigns through the ride and delivery company. Another pilot will allow companies to post their ads on in-car tablets, initially only in the Los Angeles and San Francisco markets. ”We have a global audience of valuable, purchas

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