Hurricane Ian made clear: Misinterpreting risks jeopardizes lives ...Middle East

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Hurricane Ian made clear: Misinterpreting risks jeopardizes lives
A paradigm shift in hurricane risk communication is due. Ian has made that clear. But this time, we don’t need another fancy scientific product. Nor do we need a new fluctuating number no one understands. We need actionable words in simple colors that are created by a reliable source and delivered by a trusted face, with the freedom to adjust circumstantially. Climate change is almost certain to magnify hurricane impacts such as rainfall and storm surge incrementally over the next century. But a more imminent threat to American lives may be our inability to collectively understand, communicate and adapt to the already well-known risks from naturally recurring events in the digital

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