Morocco fumes over Adidas design of Algerian football jersey ...Kuwait

The Moroccan government called on sports apparel company Adidas to pull off the market its new jersey collection for Algeria’s national soccer team, alleging that the featured mosaic pattern amounted to “cultural appropriation” of Moroccan heritage. Morocco’s Ministry of Youth, Culture and Communication said in a statement that the design on the jerseys of the rival North African team depicts a traditional mosaic of coloured earthenware tiles, known in Morocco as zellige. “It’s cultural appropriation, an attempted robbery of a form of traditional Moroccan cultural heritage,” the statement said. Zellige art and craftwork is present and practiced across North Africa a

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Last updated : 01 October 2022 clock 12:56 AM

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Morocco fumes over Adidas design of Algerian football jersey ...Kuwait

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