Tech advocacy group uses TikTok creators to boost antitrust bills ...Middle East

The Hill - Technology

TikTok creators are campaigning for bills aimed at reining in the power of massive tech firms in videos poking fun at the companies. The videos are part of a campaign by the Tech Oversight Project to boost antitrust reform proposals stalled in Congress. Rather than mentioning the bills by name or including legislative jargon, the campaign leans into TikTok’s short-from comedic style to try and reach voters. “We don't have the deep, deep pockets that these tech companies and their front groups have. As you've seen throughout this antitrust campaign, through the coalition of advocacy groups that are working on this, we’ve had to resort to creative and scrappier methods to get attent

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Last updated : 29 September 2022 clock 05:37 PM

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Tech advocacy group uses TikTok creators to boost antitrust bills ...Middle East

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