How These Egyptian Brands Are Spearheading the Fight Against Counterfeits ...Egypt

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How These Egyptian Brands Are Spearheading the Fight Against Counterfeits
source : Egyptian Streets ( Egypt ) () 30
Fake Okhtein bag (left) and original (right). Gucci, Fendi, Prada, and Yves Saint Laurent knockoff clutches and shoes fill small Heliopolis shops. They sell, despite their clearly poor manufacturing quality, for up to EGP 3,000 (USD 156). The international fashion industry is a mammoth, constantly evolving with new styles and globalized trends. Fashion e-commerce in the Middle East alone accumulated USD 1.6 billion in 2018, with Egypt projected to reach USD 300 million this year. In seeking recognition and success, however, fashion labels are often subjected to copyright infringement and theft—violations that seem irrelevant to many not working in the industry. Although counterfeit goods are

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