Developers can differentiate through data-driven customer relationships says Strategy& ...United Arab Emirates

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Developers can differentiate through data-driven customer relationships says Strategy&
According to a new report by Strategy& Middle East, Middle Eastern residential developers can differentiate themselves from their competitors and increase value over the long-term by building close, long-term customer relationships through data-driven, customer experiences. The report titled ‘Creating value and differentiation for real estate developers: Customer first, lifestyle led, data driven’ said that by using innovative technologies and data insights, developers can obtain a better picture of customer lifestyle requirements and post-purchase needs, enabling their customers to find the right community. It added that this approach would shift the focus from transactions to relationships

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