Kearney Consumer Institute Q3 2022 Briefing Dissects Quality, Breaking Down Consumer Expectations Around Quality and Price ...Middle East

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Kearney Consumer Institute Q3 2022 Briefing Dissects Quality, Breaking Down Consumer Expectations Around Quality and Price
Consumers' definition of quality is often at odds with their reason for purchasing New post-pandemic shopping behaviors show that price is not the #1 purchase driver across categories from food to clothing 19% of consumers say they look for the highest quality product (but quality is...

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