From Beauty Salons to Online Views: Egyptian Women and the Labor of Beauty ...Egypt

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From Beauty Salons to Online Views: Egyptian Women and the Labor of Beauty
Hailey Bieber for Rhode skin. (Courtesy of Rhode) Aesthetic labor for women has always been hidden behind the closed doors of bathrooms or a mother’s dressing table. Stepping inside a beauty salon is like entering a private space or a secret factory concealed from the masses, where women are wholly committed to beautification and self-transformation. But as beauty critic Jessica DeFino once asked, if beautification requires so much work, then who’s the boss? The cosmetics and beauty industry has traditionally been perceived as feminine, but most of the leaders in this industry are actually men. The beauty industry worldwide has an average of just 29 percent female leadership across boards and

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