Post-Upfronts Survey Finds 85% of Networks Are Increasingly Adopting New Measurement Providers ...Middle East

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Post-Upfronts Survey Finds 85% of Networks Are Increasingly Adopting New Measurement Providers
source : PR Newswire ( Middle East ) () 29
NEW YORK, Aug. 8, 2022 /PRNewswire/ -- A new survey from the VAB Measurement Innovation Task Force found that networks and advertisers are, at higher levels of use and investment than ever before, adopting new currencies and measurement solutions. The survey—whose findings represent 90%...

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