“Execution Matters More Than Words”: How MaxAb Supports up to 400,000 Businesses in Egypt ...Egypt

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“Execution Matters More Than Words”: How MaxAb Supports up to 400,000 Businesses in Egypt
The fourth episode of the International Finance Corporation‘s series ‘#IFCinConversation’ features the co-founder and CEO of MaxAb, Belal El-Megharbel. MaxAb, Egypt’s leading ‘retailer super app’, is a B2B e-commerce platform in the form of a wholesale food and grocery ordering application. While the COVID-19 pandemic saw many digital grocers rise to the opportunity of delivering goods to their customers’ doorstep, MaxAb acted as a pioneer in such digitization long before the pandemic hit. MaxAb aims to increase the revenue of businesses in Egypt by providing them with an accessible platform through which to easily order stock delivered in less than 24 hours. “We at MaxAb noticed this digit

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